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Mar 18 2014

New Naming System for PRIMERGY Servers

Clear and coherent product naming is a prerequisite for success in the hardware business. "Good" names must help customers identify vendors and their brands, and must also include condensed technical information about servers and server components. Read how Fujitsu has revised the naming system for PRIMERGY servers.

Why the Change?
Fujitsu's portfolio today is about three times as big as 10 years ago when the original PRIMERGY naming scheme was created. While the system has been well accepted and successful, there's no room left to add new products. Moreover, existing names can no longer reflect a system's characteristics as accurately as intended. Against this backdrop, devising new naming conventions was mandatory.

Although ideas about what constitutes a "good" naming system may vary to some extent, there are a few basic principles to adhere to that can be derived from everyday sales experience: A customer's first decision point is often the form factor, followed by number of sockets, platform type, and feature set. Our new PRIMERGY naming system precisely reflects this decision process.

The New Fujitsu PRIMERGY Naming System
Developed in close cooperation with regions, departments and sales organizations, the system restores the benefits of the original nomenclature by clarifying the product information customers expect to find. In practical terms, these main changes will take effect: Product numbers will now consist of four digits instead of three, and they indicate a system's number of sockets, platform type/CPU, and feature set (entry level or other). In the extension, M now replaces S; but this identifier will still include a number, starting with "1" for next-generation PRIMERGYs and then count upwards as Intel's Xeon processor family evolves. The graphic at the top of the page shows how the new scheme will work for the upcoming successor to the PRIMERGY RX300 S8.




The first systems to get the new naming were the PRIMERGY RX2520 M1 rack server and the PRIMERGY TX2540 M1 tower server, released on March 1, 2014 and introduced at the CeBIT computer expo. Both systems offer vast storage expansion capabilities and affordable dual-processor performance based on Intel's Xeon processor E5-2400 v2 product family for essential business workloads or small virtualization environments. While the rack model is available immediately, the tower system follows on April 14. Prices vary depending on configuration.

As outlined above, select customers and channel partners have approved the naming scheme, as it gives prompt and condensed insight into a PRIMERGY server's characteristics, based on key information that customers expect to find before purchasing fresh hardware. In other words, they will now know what to expect at first glance. Over time, the new system will also help us further simplify the purchase process by introducing a number of server classes based on distinct, pre-defined component and feature sets. However, there's one small caveat – existing products will not be renamed, so we will be using both naming systems during a one-year transition period.

Stay Informed with Our New App
Our new apps for Android and iOS smartphones and tablets help customers and partners to quickly understand the server naming structure and translate old into new names and vice versa. To download the apps, you can use the QR codes below.




Florian Frimmel


About the Author:

Florian Frimmel

Global Product Marketing Manager, responsible for PRIMERGY tower and scale-out servers, at Fujitsu 


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