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Feb 28 2015

I-CIO: Qantas Partners with Fujitsu to Save Energy

At the turn of the millennium, it was ridiculed as the "favorite sports of eco-militants." Today, organizations from all over the world rank saving fossil fuels among their undisputed best practices – because it provides them with a reliable means for substantive OPEX cuts as well as an opportunity to be reborn as greener editions of themselves. This not only applies to the usual suspects in sectors like manufacturing and retail, but also to industries whose entire business model seems to build on 'wasting' energy – for example, tourism.

One of the first household names to pop up when you think about tourism is Qantas. Founded in 1920, it's the oldest continuously operating airline in the world and first offered international passenger flights 80 years ago. It is also the largest airline in Oceania by both fleet size and number of customers, having carried nearly 49 million passengers to 150 destinations worldwide in fiscal 2014 alone. Given this unique position, it's only logical that the 'kangaroo airline' strives to save energy in order to keep a competitive edge over rivals like Air New Zealand or Virgin Australia. To this end, Qantas uses the latest sensor technology to measure jet fuel combustion and constantly monitors weather conditions in areas it serves. The result is a Big Data scenario that truly deserves the name and becomes increasingly difficult to master on a daily basis. Consequently, the airline relies on Fujitsu as a technology and innovation partner that has helped it handle massive jet and data traffics, cut fuel costs per flight and reach its environmental objectives since 2009.

The successful partnership is a hot topic in the February issue of I-CIO – Global Intelligence for the CIO. Author Clare Simmons sat down with the Qantas Group's Environment Manager, Justin Merrell, and Alison Rowe, Fujitsu's Global Executive Director Sustainability, for an in-depth interview about the impact of cutting-edge IT on environmental achievements and, ultimately, the carrier's bottom line. Moreover, Alison also makes a "business case for sustainability" at


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