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Dec 12 2014

BITKOM Predicts Solid Growth Rate

Germany's IT industry association BITKOM expects its "home market" to grow by 2.4 percent in 2015, to a total of €79.7 billion. According to BITKOM, this confirms a trend that has been ongoing for several years, during which the IT sector grew faster than the rest of the German economy.

The forecast (German only) was published on Wednesday this week and paints a pretty rosy picture of things to come. It is based on the ICT Market Report 2014/15 Germany and the ICT Market Report 2014/15, two studies that were conducted by the European Information Technology Observatory (EITO) earlier this year. According to BITKOM, the researchers found that the main drivers will be software sales and IT services, with the first segment growing 5.5% to a total of €20.2 billion and the second 3% to €37.4 billion. Within the services segment, an extra boost is expected from cloud and Big Data solutions; BITKOM cites another study by the Experton Group that estimates the cloud solutions market for corporate customers will grow 39%, to €8.8 billion.

By contrast, the national hardware market will slightly shrink again by 1.2% to an expected €22.1 billion, including a sharper decline of roughly 10% in desktop PC and notebook sales. However, this latter drop may look worse than it turns out to be, as it follows a 5.8% increase in hardware sales this year. Generally speaking, the hardware segment will turn in a better result than in 2013.

Further according to the industry association, the German IT industry will continue to serve as a job motor: during each of the past four years, the IT sector has created 30,000 new jobs on average, and this rate is expected to remain over-proportional in 2015 as well.

The EITO studies named above are available for download here and here at prices of €590 and €1,790.


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