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Feb 05 2015

Fujitsu’s Vision: Technology, with Purpose

"What's the point of technology? For Fujitsu, it's simple, it exists to make the world a better place." – With this brief Q&A, Stuart Crainer and Des Dearlove – renowned business journalists and former "Times" columnists – kick off a profound essay about Fujitsu's vision for "Business Strategy Review", the London Business School's magazine that regularly discusses "the latest business thinking."

In their piece, Crainer and Dearlove provide insights into the societal and human advancements Fujitsu aims to promote with its products and technologies. What's more, they explain in detail what the company does to deliver on its ambitious brand promise "Shaping tomorrow with you" and the role innovation plays in this concept. To achieve this, they ensured the help of two of the best sources on the topic, Fujitsu President Masami Yamamoto and Fujitsu Senior VP Tango Matsumoto, who talk about the social benefits of technology, the Internet of Things, and reinventing innovation. The complete essay "Technology, with purpose" is available here:

http://www.london.edu/faculty-and-research/business-strategy-review/technology-with-purpose?display=expanded

What do you think about Fujitsu's vision, its ideas about human-centric computing and its concept of societal advancement through technology and innovation? Please feel free to debate the implications on our Discussion Board.

 
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